For my first professional design gig, I had the privilege of designing publications and POP merchandising stuff for Great Clips salons. From posters to shelf talkers and counter cards to catalogs and newsletters, I did it.
And one of the most rewarding experiences was having the responsibility, along with my creative manager, to rebrand their private-label line.
Picked out of a lineup of a design bake-off with several others, my concepts were chosen. Magic. The universe had its way of telling me that all of those long days of research, curiosity, and yearning to do something different paid off. That listening to my inner voice was the path to success. I was rewarded.
Instead of shooting for the typical, I went prescriptive. I studied the design of medicine packages instead of salon products. Our focus was to make a prescriptive hair care line that addressed the needs of different people. Volumizing, clarifying, moisturizing. We also added a line specifically for kids and men. Each bottle featured two key botanical ingredients that promote healthy hair.
I got to learn about packaging, about shelf real estate, about screen-printed substrates, about merchandising, and about visual hierarchy. I feel fortunate to have been a part of it.