During the 2008-2009 recession, the College of Arts and Letters was experiencing lower enrollment numbers by prospective students. Many chose to enroll in the business program, which resulted in a loss of enrollees to the College of Arts and Letters.
The college needed to find a new way to communicate the value of the Arts and Letters major programs. The task was to connect with prospective students on a number of touchpoints, and reinforce the value of the programs to concerned parents. A new majors card deck, along with informational materials and key staff engagement served to reinforce the merit of the programs and boost enrollment.
The card deck introduces students to the many topics, issues, and questions each major explores. Cards include information about courses of study in the College as well as special opportunities for its undergraduate students to do independent research, study abroad, acquire advanced language skills, and plan for life after graduation.
The innovative cards replaced a series of traditional-format brochures and were designed in both content and format to ignite students’ imaginations and drive them online to find more information.
This resulted in an increase in the number of enrollees and the College of Arts and Letters now has more students enrolled in their academic programs than the College of Business.